The motion picture has become a necessity of life, a part of our balanced existence. It is not a negligible luxury. People are always going to demand and enjoy movies in the theater. Perhaps not as exclusively as they did when public amusements were more limited. Patronage will depend more than ever upon what we put on the screen. And especially on how well we understand the needs and desires of our younger customers. For their favor we must compete as never before.
- Walt Disney
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